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This bag is "double green" because it not only dispenses with the unnecessary plastic bags from the store but it re-uses blue jeans. Just think every time you use this bag you will know that there are two less pair of jeans and thousands less plastic bags in a land fill. The Double Green Shopping Bag is so much fun to create, it makes a great excuse for a party. Invite your friends to bring their old jeans and get together for a Double Green sewing bash!